A complete branding project for a Consulting company that aims to assist individuals trying to find their way on their career path or an employer looking to develop an emerging talent.

The client brief was to create a logo based on her existing Lighthouse themed  website. The client wanted a fresh, clean feel to her previous logo and to also incorporate the “Talent” side of the company. I stripped down an image of a lighthouse, used a teal and black colour palette and changed a normal light for the “Star” as the light in the lighthouse.  A full range of stationery were created including a business card, letterhead, document folder, PowerPoint template and email signature.

The client also requested a second custom logo for a secondary part of the business, The Talent Tribe.  The client wished to have the same energy and vision as the first logo, however, making it distinct enough to separate it from the The Talent Lighthouse.  The same colour scheme and font style was used and the logo will be used on various stationery and merchandise in the future.