ingredients of wellness

DESIGN BRIEF FOR INGREDIENTS OF WELLNESS

Angie Bucu

• Mindfulness & Yoga trainer - Children & Teens
• Freelance writer

Perhaps 2 business cards, one for freelance writing and one main one for the mindfulness teaching

Who am I = Ingredients of Wellness

Where we nourish your mind and body?? (this is what I currently have on the website)

About:

Angie offers mindfulness and yoga training to teens and children aged 9-19 in various settings including private courses and in schools throughout Hong Kong.

Angie is passionate about teaching young people skills to help themselves to live well and to just be. Her courses teach young people how to focus their awareness in an open and kind way, to bring attention to their intention, and to get to know the connections between their mind and body.

Angie is a freelance writer and runs the wellness news and research blog, Ingredients of Wellness.

I teach two different mindfulness courses so I want to leave out direct reference to “Mindfulness Matters” is appears on the website (that will change), current bus card and flyer

For the flyer the following details should be included, as per the current flyer:

• Introduction to the mindfulness course
• Course or workshop information: time, date, location and cost
• Contact details

Highlights:

• For the logo I’d like something that reflects nature – environmental mindfulness sort of….
• Flyer will not have the frog
• Image: I need something more appealing to teens
• I need to be able to amend the flyer for different courses.
• Colours – I am leaning toward green (nature connection) but I’m not happy with the green that came out for the current set of materials, so something else is needed.
• Other than green I have no real ideas on logo, design or colour….sadly

Target Market:

Mindfulness & Yoga: Parent of children and teens, preteens and teenagers up to19.

Freelance writing: wellness related publications or organizations.