DAEWOO EXPRESS

MAGAZINE ⋅ PRINT ⋅ ADVERTISING

CLIENT

DAEWOO Express

LOCATION

Hong Kong

WEBSITE

www.daewoo.com.pk

THE BRIEF

Daewoo Destinations was developed as a 40-page editorial template for Daewoo Express, one of Pakistan’s largest transport networks, travelling to more than 50 destinations nationwide. The magazine was designed for monthly in-house production and distribution across buses, transport locations and selected coffee shops.

The brief was to create an upscale travel-magazine aesthetic that could accommodate destination features, lifestyle content, full-page photography, editorial spreads and advertising while maintaining a consistent visual flow. A flexible grid, strong typography and image-led layouts were developed so Daewoo’s marketing team could easily adapt the template for future editions.

The project also extended into a 12-month advertising campaign, designed to build a connected brand story across multiple advertisements and layouts. The overall identity positions Daewoo Destinations as more than an in-transit publication—creating an engaging travel experience that inspires readers to discover more of Pakistan.

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DESIGN & MOCKUPS

BEST PRINT DESIGN NOMINATION

DesignRush recognised Daewoo Destinations as a featured Best Print Design, highlighting the magazine’s breathtaking imagery, vibrant headlines, and clean, structured editorial layout. The recognition celebrates a design that brings the landscapes and culture of Pakistan to life while maintaining a polished, engaging and highly readable travel publication.

www.designrush.com/best-designs/print/daewoo-destinations-print-design