DAEWOO EXPRESS  

Daewoo is the first and the biggest foreign investment company with an advanced and organized transport system in Pakistan. It is the only transport company to have nationwide network which travels to over 50 destinations around Pakistan.

The client requested a 40 page magazine template to use for their in-house magazine which is distributed around coffee shops, on the buses and in transport locations.  The client expressed a desire to have the magazine look like an upscale travel magazine as the majority of it’s contents would be travel related.

The brief was to design a magazine that could incorporate full page spreads, as well as advertisements, specific article headings and for it to flow.  The final design will be used by the marketing department of Daewoo Express to use as their template for their monthly magazine.

Part of the brief was to also design a marketing campaign for Daewoo Express and for the advertisements to tell a story over a 12 month period.  This is still an ongoing project and the first advertisement has been designed with 4 different layouts.